Case · Riyadh · 2012–2020

Riyadh Service Jam_

From a three-person jam to the world's largest — where bold concepts get introduced and shared with the world.

RoleFounder
Since2012
ScaleWorld's largest
Editions7
From a three-person jam to the world's largest — where bold concepts get introduced and shared with the world.

From kicking off Riyadh Service Jam in 2012 — on his own, as an all-in-one organizer and a jammer in a three-person jam — Mahmoud scaled RSJ into the world's largest service jams in 2018 and 2019, with more than 600 talents involved.

Riyadh Service Jam remains one of the prime service jams today, where bold concepts get introduced and shared with the world. HUED has been a great supporting force in organizing the Jam and catalyzing the community over the years.

Editions: RSJ '12 · RGovJ '15 · RGovJam '16 · RSJ '17 · GSJ '18 · RSJ '19 · RSJ '20.

By the Numbers_

Scale is not the point. But for a watershed moment, the scale is also the proof.

Projects100+
Participants1000+
Partners50+
The verdict

The incredible Riyadh Service Jam events have been easily the biggest in the world — packed with warm, human innovations that others have learned from and emulated.

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Brakes Released_

STC · 2017 — 2019

Built the first service-design lab inside Saudi Arabia's largest telecom, and redesigned its services from the inside until design sat at the core of the company.

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