Seductive and Heroic
74 min · Watch →ORGANIZATIONS_
With Richard SedleyFormer Chief Design Officer, EY Seren

There is a large space for being a good brand.
There is a much more exclusive space for those who dare to be Seductive.
Long-form and unscripted — one guest at a time.
Each conversation carries the spirit of one provocation
The season ahead
Now the duet turns to you — my voice, your reflection, one to one
Unguarded confessions — Mahmoud, alone with a thought.








Each one keeps its world. Finished is not the same as gone.
On Surprise & Magic
Surprise is a capability, not a stunt. Be predictable enough to be trusted, and unpredictable enough to be felt. Codify the intention — never the words.