Season One · on O for OMG · On Surprise & Magic · Now Live

The Show_

The Vogue of Experiences · By Mahmoud
OOMPH
New episodes Wednesdays · Summer 2026
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OOMPH
Duets_

The Vogue of Experiences

There is a large space for being a good brand.
There is a much more exclusive space for being a seductive one.

OOMPH is the editorial frame for those who want to see a different world with more.

The OOMPH method · from the book

Five chapters.
Each conversation, the spirit of one_

  1. O
    OozingOn glamour, seduction, and desire

    Glamour shapes the want. Seduction is the language that carries it forward — the audience steps closer, irresistibly drawn.

  2. O
    0 for OMGOn surprise and magic

    Intellect and emotion awake at once — one of the most alive things you can gift another. The state every brand wants to cause, and most try to manage out.

  3. M
    MojoOn bleeding life force

    Organisations standardise; people get muted. Mojo is the unstandardisable surplus — the part of you that refuses to be operationalised.

  4. P
    PrideOn heroism, obsession, and overboardism

    Heroic action. Specific obsession. Going overboard in one thing. Staying toned down in everything helps no one — not even the customer.

  5. H
    HauteOn being L'Autre

    Become the standard. The image others measure against. L'Autre — the big Other — the brand others aspire to become.

[E01]Now Playing
James Bond

Experience_

With Adam Lawrence Top Selling Co-Author of "This is Service Design Doing”
23 min · Watch →
[E02]Now Playing
X-Raying

Surprise_

With Michael RousellPhD: teacher, psychologist, Professor Emeritus.
22 min · Watch →
[E03]Now Playing
Alive is

The title_

With Tania LunaTED Speaker, Organizational Psychologist & Leadership Author.
20 min · Watch →
[E04]Now Playing
Stunning

Moments_

With James SamperiDirector of Engine’s studio
Watch Episode →

Now the duet turns to you — my voice, my ideas, one to one_

Solo_

Short-form reels — Mahmoud, alone with a thought. Fragments from the working philosophy. Talk to me, not at me.

8 of 9 · OOMPH SoloView all on YouTube