Season One
on O for OMG
On Surprise & Magic
Why do organizations engineer away the one feeling people remember?
The argument
The expected merely functions. The unexpected gets remembered. Across four conversations — a service staged like a Bond film, the brain's reset button, the discomfort of being alive, and the moments no script can hold — Season One asked what happens when leaders stop managing surprise out and start designing it in.
The conversations
The verdict
Surprise is a capability, not a stunt. Be predictable enough to be trusted, and unpredictable enough to be felt. Codify the intention — never the words.