[E04]Now PlayingSeason One · on O for OMG · On Surprise & Magic

StunningMoments_

With
James Samperi
Director of Engine’s studio
Season One · on O for OMG · On Surprise & Magic
New episodes Wednesdays · Summer 2026

The Conversation_

Published · Wednesday, May 20, 2026

Mercedes, Disney, Virgin Atlantic are some of the brands James Samperi, a global award-winning design leader speaks to us on.

Ooopps! did we already kill the surprise? well, not really .. even if you are not a designer, you will feel very thrilled with the examples James shares here. This episode doubles as a sneak peek into James’s co-authored book “Customer-Driven Transformation” a must-read if you want to really get your brand up into a different space.

The Russian roulette and the art of the invisible are 2 things of my favorite and you should look for.

This episode is on stunning moments, and we did our best to get James to shine and stun on the camera .. some of the most close-ups we have .. Enjoy!

Episode Shorts_

Bite-sized clips from the conversation — the moments worth replaying.

5 shorts from this episode
The Guest

James Samperi_

A global award-winning designer leader, James is a the managing director of Engine’s studio in Dubai, an agency that’s known for having designed 7-star experiences. James has been leading some of Engine’s largest programs in various industries including airlines, automotive and tourism. Having decided to pack their wisdom in a book, James and his fellow co-authors released their magnificent piece “Customer-Driven Transformation: How Being Design-led Helps Companies Get the Right Services to Market “.