Sexier Than Reality_
Reimagined the global virtual conference as something people actually wanted — galactic, not a copy of the office — and drew Starbucks, LinkedIn, and Pepsi into the studio's orbit.
Most virtual events tried to imitate the room you couldn't be in. For Miro's global conference, we did the opposite — an experience more alluring than the real thing, built to be wanted rather than tolerated. The work drew attention well past the event itself, bringing brands like Starbucks, LinkedIn, and Pepsi into the studio's orbit.